Making the Most Out of Selling Your Small Business at Retirement

Retirement is the holy grail of the working individual’s lifetime. Having the free time to travel, spend time with grandchildren or pets, or even hitting the links at the nearest golf course is what gets many through the forty plus years of hard work and dedication they commit to day after day. When it comes to retiring for those who own small businesses, the same thought comes to mind. How do I sell my business and make the most profit?

Selling a business in today’s economy is not an easy task. The unemployment rate is at an all time high and many individuals are seeking the help of the government in the form of stimulus checks and unemployment income. What does that mean for the small business seller? Simply put, help is needed. It is near impossible to sell a small business alone or without the help of a small business broker. According to the Business Brokerage Press, the average business broker has a 14-24% success rate, where as an individual sale may only be effective up to 2% of the time. That’s almost ten times the success.

Finding the right broker can take some time and research, but it is well worth the effort. The right broker can provide your business with the exposure it needs and the help you need to find the perfect buyer. Business brokers are a part of every aspect of the selling process, from advising, advertising the business through a network of buyers, screening potential buyers, structuring the sale (including valuation) and all the negotiations there out. Business brokers also guarantee complete confidentiality and identity safe guarding.

Retirement should be enjoyed, not spent worrying about income. Make the most out of your retirement years. Work with a business broker to obtain the maximum profit from the sale of your small business and leave the legacy you deserve.

VoIP Small Business Solution

Many small businesses tend to lag behind their larger counterparts in their use of new technology. Those that do may be doomed, not only to remain small and fail to realize the growth that their initial potential may have promised, but also to lag behind their smaller competitors. In fact a VoIP small business solution can not only save small businesses money, but also significantly increase their communications efficiency.

It is a proven fact that technology can contribute a great deal to growth, irrespective of the size of the company involved, and even a single VoIP network can give a small business a competitive edge.

Not only can a small business VoIP solution dramatically reduce the size of a phone bill to the company concerned, it can also help to reduce the phone bills of their customers. A VoIP subscriber can select any area code it wants to use, so that if the majority of their customers operate from New York, the business can offer these customers calls at the local rate, even if that business is located in Los Angeles.

In fact this type of small business solution to communication costs can allow them to offer toll free numbers to their more important customers, a service hitherto only economically feasible to larger companies. How’s that for a competitive edge? In many businesses image is everything and this VoIP small business solution to competing with the big boys is a massive incentive to adopting this new technology.

This is not all that a VoIP small business solution offers, however. There is also the advantage that the provision of VoIP telephones to sales personnel allows them to communicate with head office, and every other company employee issued with a VoIP handset, free of charge irrespective of distance.

Because the VoIP small business solution to telecommunications, like all other VoIP applications, involves communication via the internet, such communication can be made using software and hardware suitable for IP use such as PC, laptop, palm computers, PDAs, Bluetooth and any other technology suitable for packetized internet transfer and reception. By use of VoIP small business solution technology, small businesses can at last compete with networked corporate companies in speed and flexibility of communication.

Conference calls integrating other web-based voice and video presentation technologies can be arranged at the click of a button, and customers can be impressed with corporate technology at small business prices.

A VoIP small business solution is available for any medium to small company structure, and simple networked systems can easily be incorporated due to the intrinsic internet and web-related technologies involved. This makes facilities available to small businesses which previously had been the domain only of the large corporations that could afford them.

With a customized VoIP small business solution, companies of any size can tick off communication as one more step towards not only competing with large corporations, but getting ahead of their peers with respect to communications efficiency, image and speed of response to requests and enquiries.

After all, if you can communicate with a colleague in Japan quicker and at lower cost than your competitor can with Boston, what chance does he have? A VoIP small business solution designed specifically for you can achieve this as standard – it is not an expensive option!

How To Create A Small Business Marketing Strategy That Will Triple Your Profits This Year

What does a small business marketing strategy mean to you? Some people automatically think in terms of their company’s long-term goals. When they start their small business, they create a long-term business plan, including a marketing strategy, that will help them develop their company over time. Others think of a small business marketing strategy as a single campaign. They create a marketing campaign for one product or service they offer, and create a series of marketing tools that will help them sell that product or service.

While both may technically be correct, there is a distinct difference between the two. One creates a stream of income for a short period of time (typically a few weeks to a few months), while the other ensures you have a stream of income coming in on a regular basis.

In order to ensure an effective small business marketing strategy, you must have three things in place.

1. Multiple marketing tools in place. Every day a person is marketed to 60-100 times. You see banners on the sides of busses, advertisements in newspapers and magazines, and coupons in your mailbox. It’s easy to see why marketing tends to become almost non-existent in our minds.

But the thing that a good marketer realizes is that he has to use different marketing tools to reach different target audiences. Everyone has a different attention span. Everyone is searching for different products and services at different times. A good small business marketing strategy has multiple tools in place to capture a prospects attention when he or she is ready for our product or service.

The key is to knowing who your ideal clients are. The more you know about them, the more you’ll be able to reach them in a manner that’s best for them. Good marketing tools are:

* direct mail postcards

* direct mail letters

* advertisements in magazines

* advertisements in newspapers

* neighborhood postcard packs

* door hangers

* flyers

* brochures

* promotional products

* tradeshows

* billboards

* bus stops

* school buses

* regional transportation systems

* sponsorship of school athletics

* and much more

An ideal small business marketing strategy will encompass many of these types of tools, and have campaigns set up using select tools at different times throughout the year.

2. Use those marketing tools over long periods of time. Once you have your marketing tools in place, continue to use them again and again. Probably the biggest mistake a small business owner makes is to grow tired of his own marketing campaign, and abandoning it before it’s realized its full potential.

The average campaign takes a person 8 – 12 times of viewing the same material to recognize the information and take action. If you quit running a campaign before you reach the 8 – 12 times average, you won’t achieve your desired results.

An ideal small business marketing strategy will provide goals to seek out longevity in marketing campaigns. While nuances of a campaign can change (i.e. changing ad advertisement to showcase seasonal products) the structure of the campaign should always remain the same.

3. Use those marketing tools in many different places. Your prospects come from a variety of different sources, and have a variety of different interests. Mailing your brochure out to prospects is a great way of marketing; but you may also do well by placing your brochure in offices of complimentary businesses. Advertisements may work well in your local newspaper; but they may do just as well in an industry trade publication. Direct mail postcards may inspire a lot of people to pick up the phone and call you; but it may motivate more people to visit your website.

Creating a handful of tools to use in your campaigns provides you with the resources. Getting those tools into the hands of your prospects is what requires a plan.

An ideal small business marketing strategy will be a long-term plan that involves creating marketing tools, putting them into the appropriate places, and leaving them in place long enough to let them work.

Copyright 2006 Vision Business Concepts Inc

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